3 thoughts on “Interesting News From Doug Kaye”

  1. Very cool. This show assembler is the result of a process Doug was just beginning to work on when I did my last IT Conversations post-prod work (the John Markoff two-parter: I sure wish I’d had the Levelator then). The upside is tremendous for anyone who wants to put advertising in their podcasts. The downside–and it’s considerable, in my view–is that the automation ends up butting together clips that can sound very, very different from each other. The effect is rather like automated phone-number recitations, in which the natural rhythms of inflection become odd and robotic-sounding.

    For a lot of folks, the tradeoff here will be worth it. For those who value smooth segues between program elements, it may not be.

    Thanks for linking to this video!

  2. Good point. Can this also be used to put pre-recorded bumpers on podcasts that are not advertising related? Like theme music, or standard introductions?

  3. Andy,

    The show assembly system can be used manage components of any type. While Gardner above does point out that this is particularly attractive to those who want to run advertising, the other real benefit is time savings; you no longer need to manually mix together static components (music, intros, outros etc.) that are the same in every show.

    As to your question of audio types, the campaign manager can be used to manage anything you like, music, sweepers, promos for your upcoming podcast etc. It is just managing audio components – the audio can be anything you like. By no means is it limited to “ads.”

    As an example, an IT Conversations show is made up on average of 15 components including music, intros, outros,body content, sponsor spots, IDs and staff credits. We have spent a lot of time to determine how to best combine the audio components and pride ourselves on the quality of ITC audio. In fact, our staff credits actually have a “cut” in the middle of the sentence between the credit type and the staff member name.

    Thanks again – glad you enjoyed the video.

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