Bravo Bravia!
Posted by Andy Rush on 31 Oct 2005 at 03:13 pm | Tagged as: Audio & Video, News & Commentary
What happens when you release 250,000 superballs and take a picture of it? My previous post on Bouncy Balls answers this. What happens when you film it? A delightful commercial from Sony for their new LCD TV - Bravia. I strongly encourage you to get to a machine that can play the H.264 (high resolution) version, and wait for the download. What beautiful closure for an idea that a colleague called “strange and wonderful”. You probably won’t see the commercial on US television. The Bravia is for the European market. Bravia is definitely available in the U.S.
As a bonus, there are a few behind the scenes nuggets that should be well worth it too.
![Elbow - One Day Like This: Video : Music video by Elbow performing One Day Like This: Videowith Craig Potter [Producer], Rigan Ledwidge [Video Director], Sally Humphries [Video Producer](C) 2008 Polydor Ltd. (UK) (Tags: Elbow One Day Like This Alternative Fiction Craig Potter [Producer] Rigan Ledwidge [Video Director] Sally Humphries Producer]) (381278 views, rated 4.58)](http://i1.ytimg.com/vi/hooPU2mdsH4/default.jpg)
Uncanny. Sublime, even. Deeply cool. I’d like to meet the director.
[...] You all remember Sony’s bouncing balls video right? Go take a look if you don’t. Anyway, I’m very conflicted by this video. I’m reminded of the joy that I felt when seeing 250,000 colored super balls bouncing down a San Fransisco street. Though some might see a game advertisement, I see American soldiers in Iraq, and all I can think of is sadness . . . until the very end. Maybe this is the soldiers jumping for joy because they’re leaving!!!??? [...]
[...] Those Sony folks are at it again, quite literally painting the town in their latest advertisement for their Bravia LCD TVs. You may remember their previous “bouncing balls” ad (or advert as those in the UK say) a while back. There are some details about the setup for the shoot, but I’d like to see some of the clean up afterwards. Fun! [...]
[...] It’s worth a quick mention (and showing) what the new Mojiti service is capable of. Martha pointed to the Mojiti interpretation of the viral Web 2.0 The Machine is Us video, which inspired me to investigate further. The service does depend on a third-party service like YouTube to host the video. The above example uses a favorite video of mine, the Sony Bravia Balls video. Here’s hoping that they don’t take the video down at YouTube or everything comes to a screeching halt. [...]