What happens when you release 250,000 superballs and take a picture of it? My previous post on Bouncy Balls answers this. What happens when you film it? A delightful commercial from Sony for their new LCD TV – Bravia. I strongly encourage you to get to a machine that can play the H.264 (high resolution) version, and wait for the download. What beautiful closure for an idea that a colleague called “strange and wonderful”. You probably won’t see the commercial on US television. The Bravia is for the European market. Bravia is definitely available in the U.S.

As a bonus, there are a few behind the scenes nuggets that should be well worth it too.