I feel lately like Apple is the genius younger brother in the computer world. You know, the one who doesn’t get blamed for bad things that happen, because he is so smart, even brilliant, and innocent. He’s always got a plausible excuse for why something bad happened. Then people pat him on the head and say, well, it’s OK young man, just don’t let it happen again.
With Apple’s iPhone 4, the cute answers have been “don’t hold it that way“, and “we’re stunned that blah blah blah” when it comes to a reception issue that many people have reported. I’ve been saying for several months now that Apple is at a crossroad. These kinds of answers won’t cut it because they’re an adult company now. What they’re telling their customers is bullshit. There is no other word for it (well there is, but this one has the best bang for the buck).
Steve jobs reportedly told people not to hold the iPhone 4 a certain way, you know, the same way that virtually all of their advertising demonstrates to hold the phone, and the way Jobs himself held it at its introductory keynote. Then there was the letter that admitted that they we’re “stunned” to find the way they measured signal strength be wrong. In other words, they were lying all along about those signal strength bars. They were making it look like they had more signal than they actually did. They just said they didn’t know, or think it was possible, that they were lying.
Well, today, none other than Consumer Reports called bullshit. They said the phone, by bridging the gap in its new antenna design, could lose -20Db in signal, and that could lead to dropping a call. Unlike what Apple has said in their letter, the other iPhones did not lose the signal like the iPhone 4. Antenna experts reached slightly different conclusions. Then they acknowledged a problem.
OK Apple Genius, your move.