Way back in January, there was the exciting announcement of a new Creator Studio from Apple. I thought that Ai would play a large role, and had Siri Ai been rolled out properly, those kinds of features would have been included from the start of the new creative “suite”.
Well, hello October/November, and…
The way I started that January post was, “I think.” Well now it’s “it will”. Apple announced the next version of the Creator Studio today, and it’s packed with huge updates! While the Ai updates will be significant, the inclusion of the Motion VFX catalog of templates and graphics is demonstrating Apple’s commitment to continuous development of not only Final Cut, but all of their “creator” software.
“This is our most exciting update since the launch of Apple Creator Studio. MotionVFX content in Final Cut Pro gives subscribers rapid access to extensive professional video effects and content, bringing incredible value to the suite”
While this update won’t be occurring until sometime in November, and some features not until December, this announcement goes way beyond what I expected – it’s more like achieving a dream-like status. In one of the most densely written product announcements I can remember, Apple is making it crystal clear why they made the purchases that they did over the last few years.
Almost two years ago Apple made a stunning (to me) announcement – the purchase of the Pixelmator and Photomator apps. Very Apple-centric apps that I had been using for years before. While I’m still unclear where Photomator will ultimately fit in (perhaps that Aperture replacement finally???), Pixelmator will be that Photoshop competitor that anti-Adobe folks like me have been dreaming of. Pixelmator will eventually receive the ability to do generative fill and be a “round-trip” editor of photos that exist in a video timeline (those who know, yes, I mean the “magnetic timeline”).
I’ve also been a user of the Motion VFX templates and software, using not their deluxe subscription, but still a pretty comprehensive one. Now all of that will be built into the Creator Studio, saving me $150 next year. It also means I can cancel another all-you-can-eat “creative asset” subscription which I won’t name because I would have cancelled it anyway due to a lack of quality. That will save me another $100. Heck, it means Apple is paying ME to use their Creative Studio, at least for the next couple of years. Oh and, might I remind you that, thanks to my educational license for Creator Studio I’m paying $30 for the year! Given these updates, I’d happily pay $130 a year if my employment status should change.
I won’t write anymore about the announcement since the press release more than covers it. However, even before this news, I had this post brewing because I already decided I was all in with Final Cut. There’s a pretty good support community that have stuck with Final Cut Pro through the thick and thin. Apple is now making all of the right moves to give the community more than just hope, but finally giving them the tools and assets they deserve.
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